Client (Pro Bono)
Sept. 2014 - Aug. 2016
Greatest Good is a platform where people donate their time to raise money for causes they care about.
Search for a top industry advisor on the platform that you would like to hang out with, book some time with them, have a 1-on-1 video chat session, and all the proceeds go to a charity of the advisor's choice.
After a successful Indiegogo campaign to raise money around an exciting new donation platform, the team at Greatest Good built a beta version of their product to gather some traction. With a proven concept, they wanted to update the look and feel of the platform, which is where I came in.
I have had the great pleasure of working with such a fantastic group of talented and uber-cool people. Shout out to the Greatest Good team Saneel Radia, Alon Bonder, Katrina Wei, Cam Crews, Steve Peck, Kelly Bignell Asedo, Jess Stowe, and David Kenyon.
My plan was not to throw the baby out with the bathwater. I really liked where Steve had taken the branding and the bold colors so I wanted to try and preserve most of what he had put into Greatest Good from that perspective.
With this direction decided upon, I went about reviewing all the pages on both mobile and desktop and seeing where the shortcomings were. After this, I sat down with Steve and we walked - again - through the site with me pointing out key areas of focus as well as him giving insight into certain design choices that were made. Kelly directed me to the UX flows she had created so I knew how everything fit together.
Understanding their layout and color choices, looking for what similarities existed across the board and what differentiating factors each had. Following this I branched out to look at professional profile pages, lists of people, and different payment styles.
Next, I started fleshing out some of the sketches in Photoshop, to see how they would look on both mobile and desktop. I ranked the pages in terms of complexity, and started tacking them, top to bottom, as many of the elements created on the more complex pages would trickle down to the other pages, speeding up the process.
For bringing these designs to life, I worked with a development team based in Ukraine. I had had the pleasure of working with them in the past on Figure It Out (FIO). They built out a live library of the various components which they would later use to construct the pages, so each component could be reviewed as a stand alone piece before coming together.
The Greatest Good website is now live, so I would suggest heading over there and checking it out!
I have instead surfaced below a sort of ‘before & after’ set of images to give you a view of how the product has changed from its original beta version, as well as how its new look is handled across devices.